HUNTER DOUGLAS +300% Conversion Rate
MAC COSMETICS +20% Customer Engagement
PHILLIP JEFFRIES Sample Ordering App Redesign
LIVABLE HAIR Elevated Brand & CRO, B2B + B2C
TIFFANY & CO. New eCommerce Channel, 300+ Products
VICTORIA'S SECRET Lean UX for a Global Brand, $9.3M Demand
More leads & sales from your traffic.
Conversion Rate Optimization • Website Redesign • AI Consulting
Conversion Rate Optimization • Website Redesign • AI Consulting
More leads & sales from your traffic
Proven Results
$9.3M
+300%
Incremental demand from a one-page Victoria's Secret checkout redesign
Conversion rate growth across Hunter Douglas websites through A/B testing
+45%
15+ Years
More lead submissions after securing executive buy-in for transparent pricing
Leading UX, CRO, and digital growth for global brands across 8 industries
Trusted by Brands Across 8 Industries
Fashion & Apparel • Beauty & Cosmetics • Luxury Jewelry • Home & Interiors • Hair Care • Health & Wellness • Manufactures • Stationery • Nonprofit
Portfolio
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Hunter Douglas : CRO & Lead Gen
B2C // 300% higher conversion and 145% revenue growth from A/B testing and an AI chatbot.
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MAC Cosmetics : AR Try-On App
B2C // 20% higher engagement from a connected tablet experience for hundreds of products.
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Phillip Jeffries : Sample Order App
B2B // Modernized sample ordering with a suite of showroom and tradeshow tools.
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Sovereign Femininity : AI Health App
D2C// 100 beta users on an AI health app turning complex, layered data into visuals.
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MIRA Beauty AI : AI eCommerce
B2C // AI recommendations that turn product data into personalized beauty picks.
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Victoria's Secret : Pricing Display
B2C // Redesigned product page pricing so offers and savings read clearly at a glance.
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Victoria's Secret : Global Shopping
B2C // Country, language, and currency controls for international shoppers.
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Tiffany & Co. : eCommerce Launch
B2C // Launched the brand's first eCommerce site, bringing 300+ fine jewelry products online.
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City Ride : Bike Rental App
B2C// Bike Rental App Concept // A bike rental app that unlocks bikes with an NFC tap or spoken code.
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Victoria’s Secret : Content Design
B2C // Editorial features and templates that pair storytelling with shoppable product. View Case Study
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Victoria's Secret : Store App
B2B // Omnichannel tablet app helping store associates serve customers on their terms.
Why Work With RD Digital
01
02
One Senior Expert
Tied to Your Numbers
You work directly with me from strategy through design and launch, with no handoffs to junior staff.
Every project starts with the KPIs you care about most: more leads, more sales, and more revenue.
03
04
Proven at Global Scale
Works With Your Setup
15+ years and 20+ engagements across 8 industries, with lessons from global brands applied to your goals.
I plug into your existing platform, team, and vendors, so improvements ship fast without a full rebuild.