Product Page optimized for mobile versus desktop.
- KPI Increase conversion
- Art Direction & Design
Regina Rakhlin & Product Page Team
Product Attributes & Pricing
Case Study
Determine the product attributes & pricing UI layout and functionality. A series of usability tests were conducted to understand:
- Ability to make attribute selection while seeing availability.
- Observing price changes with certain attribute combinations.
Usability Results - 1st Round
Usability Results - 2nd Round
Usability Results - 3rd Round
Product Page themed for a more branded presentation.
- KPI Increase brand projection
- Art Direction & Design
Regina Rakhlin & Product Page Team
